Simple buy-sell for two business owners

Consider a cross purchase buy-sell agreement when two people own a business together and want to make sure that the business continues if something happens to one of them.

How does this strategy work?

A buy-sell agreement is a contract that provides for the future sale of a business interest between business owners. In a cross purchase buy-sell agreement, each co-owner buys a life insurance policy on the life of the other co-owner, pays the annual premium and is the beneficiary of the policy they own. While this strategy can be used with more than two owners, it is generally only used with businesses that have two owners.

When one owner dies, the life insurance benefit received by the surviving owner allows them to buy the business interest from the deceased owner’s estate.

Benefits of this strategy:

Considerations to keep in mind:

Strategy in action

Simple Buy-Sell chart for two owners.

Bob unexpectedly passes away a few years later…

Prospective client

Highlighted product(s) with this concept

BrightLife ® Grow
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Please be advised that this material is not intended as legal or tax advice. Accordingly, any tax information provided in this material is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of avoiding penalties that may be imposed on the taxpayer. The tax information was written to support the promotion or marketing of the transaction(s) or matter(s) addressed and your clients should seek advice based on their particular circumstances from their own tax and legal advisors.

Life insurance products are issued by Equitable Financial Life Insurance Company (New York, NY) or Equitable Financial Life Insurance Company of America (Equitable America), an Arizona stock company with an administrative office located in Charlotte, NC, and are co-distributed by Equitable Network, LLC (Equitable Network Insurance Agency of California in CA; Equitable Network Insurance Agency of Utah in UT; Equitable Network of Puerto Rico, Inc. in PR), and Equitable Distributors, LLC. Variable Products are co-distributed by Equitable Advisors, LLC (Member FINRA, SIPC) (Equitable Financial Advisors in MI and TN) and Equitable Distributors, LLC and Equitable Distributors, LLC. Equitable, Equitable America, Equitable Advisors, Equitable Network and Equitable Distributors do not provide tax or legal advice.